Brand Assets
Brand Guidelines
This page gives you the key elements of Kalium’s brand, including our logo, colors, and fonts. Please use these as shown to make sure Kalium always looks consistent and professional, whether you’re working on a project with us or promoting the brand.
Colors
Our color palette sets the tone for Kalium’s visual style. These colors are carefully chosen to reflect our brand’s personality – calm, professional, and modern. When designing for Kalium, always use these specific color codes to create a unified look across all platforms.
Kalium Blue
HEX #0F68DD
RGB 15, 104, 221
CMYK 93%, 53%, 0%, 13%
RGB 15, 104, 221
CMYK 93%, 53%, 0%, 13%
Nero Black
HEX #222222
RGB 34, 34, 34
CMYK 0%, 0%, 0%, 87%
RGB 34, 34, 34
CMYK 0%, 0%, 0%, 87%
White
HEX #FFFFFF
RGB 255, 255, 255
CMYK 0%, 0%, 0%, 0%
RGB 255, 255, 255
CMYK 0%, 0%, 0%, 0%
Logo
The logo is an essential part of our brand identity. It should always be used in its original form to ensure brand recognition. This means not stretching, rotating, or altering the logo in any way. The space around the logo should always be clear, avoid crowding it with other elements to let it stand out.
Our logo represents who we are, so it’s important to use it correctly and consistently.
Our logo represents who we are, so it’s important to use it correctly and consistently.
Logo Primary
Symbol Primary
Logo Monochrome – White
Symbol Monochrome – White
Logo Monochrome – Black
Symbol Monochrome – Black
Typography
Typography is a key part of Kalium’s design. For headings, we use Inter Tight for its sleek, modern look, and Inter for body text to ensure readability across all devices. These fonts create a strong visual hierarchy and maintain a consistent, professional appearance. Both fonts are free and can be downloaded from Google Fonts. Stick to these to keep our brand consistent.
Aa
Inter
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
abcdefghijklmnopqrstuvwxyz
0123456789